Evan Milberg: Comm 361

Kornblut also siad that many women also fall too far to the other side, falling into the category of “Iron Ladies.”

“There are a lot of women who have gone so far in the direction of being tough, and at times Hillary Clinton was one, that there’s been a need for some of that nurturing stuff” said Kornblut.

According to Kornblut, during the 2008 election, Clinton and Palin were “cast into extremes.” She added that whoever successfully becomes the first woman to win a presidential election will find a middle ground between the nuturing mother and the Iron Lady.

All of that begs the question – who will? Who will be the first woman to successfully win a presidential election – and by when?

“Once you get to 2016 and 2020, there are … Homeland Security Director Janet Napolitano, Senator Amy Klobuchar, Senator Claire McCaskill, Alex Sink, if she were to win in Florida. On the Republican side, people love to talk about the idea of Condi Rice” said Kornblut.

Looking closer, to the election in 2012, Sarah Palin is also a possbility, but Kornblut does not see it happening.

“It’s still very unknown if she’s going to run, and if she does run, I think it’s an uphill battle for her. Losing vice presidential nominees don’t do tend to very well the next time around” said Kornblut.

The distance learning course, which is produced by C-SPAN, is a unique opportunity for students to interview guests via video conference. The course airs on C-SPAN3 on Fridays at 5 p.m. and also streams online.

This chapter focuses on telling a story with video. Your audience does not just want to read the story, but also see it. In Chapter 8, Briggs talks about the different sects within video journalism, its impact on the news industry, and specifically what tools needed to shoot video.

The Impact of Digital Video

The overarching theme in this textbook is the news media’s shift to more interactive stories. A common way of doing this is through video. With the advent of YouTube, everyone can view and produce video. This applies to any kind of journalist. Because of this, some TV stations are now video journalists – a team of two people who act as both a reporter and a videographer on assignment.

The expected quality of video over time has changed. Unlike the early days of video journalism, all levels of quality are accepted. An example comes when comparing David Pogue’s videos for the New York Times to Walter Mossberg’s videos for the Wall Street Journal. Pogue’s videos, which appear on CNBC, are painstakefully edited in order to be appealing to the eye on TV, while Mossberg’s material is comprised of a guy sitting a computer talking, often shot in one take. These two media can compete because all levels of quality are accepted.

Surprisingly, the less polished video content on news sites attracts a larger audience. This has caused newspaper to change their approaches to video journalism.

Planning Your Shoot

The key question to ask yourself when shooting for a story is to ask how will video help tell the story?

There are two types of video assignments – the documentary-style video and the breaking news and highlight clips approach. Documentary-style clips give you more control because you decide on what the content is, as opposed to breaking news, which cannot be manipulated due to the need to portray it accurately.

Some strategies to use when shooting (or even before a shoot) are storyboarding and mixing your shots. While storyboarding allows you to plan out the sequence of your shots, it does not mean you are confined to those shots while on location. In order to make the video visually appealing, it’s good to shoot from different angles – specifically wide shots, medium shots, and close-ups.

Briggs mentions that a video should have five different type of shots, known as the five shot sequence:

1. Close-up on the hands
2. Close-up on the face
3. Wide shot
4. Over-the-shoulder shot
5. Creative shot

Interviews

One of the most basic forms of video journalism is the interview. The first step in planning an interview is selecting the right location. The person you interview must be comftorable in the surrounding. Additionally, the environment needs to have the proper lighting and no ambient sounds. A good tip when interviewing is to focus on the content, not your own individual personality. However, this does not mean you should not be personable and engaging. Also, be prepared by having a script written and rehearsing it.

Equipment

Now, while all levels of quality are accepted in the field, it’s important to at least have high-quality equipment to produce your videos. Before a shoot, you should have all of the following

• Tapes and batteries
• Microphones
• A tripod
• Headphones
• Good lighting

Journalists have to know the technique of shooting video as well. Some good tips when shooting are to be selective in your shots, avoid panning and zooming (let the action in front of the camera determine where the camera goes), hold your shots, and be silent when shooting.

Many people forget that in video content, the audio is just as important as the video iteslf. You can use built-in mics, wireless mics, and shotgun mics. Built-in mics are good for sporting events and capturing the natural sounds on an environment. Wireless mics are better for sit-down interviews. Shotgun mics are best used when capturing audio among multiple people.

When Bob Schieffer first debuted on Face the Nation 56 years ago, the way journalism was done was completely different. There was no Internet. There were no microblogs that tracked the news in real time, no RSS feeds that let you subscribe to a particular type of news and nothing that let you have the news anywhere and any time you wanted it. Everything was different back then.

Well, almost everything.

“The one constant that will never change is the need for professionally trained reporters to gather the news” said Schieffer.

Schieffer’s message to journalism students is simple. The media for reporting and how they are structured and layed out changes what seems like every day, but no matter what the media are, the craft of writing a story remains the same.

Schieffer, who has also served as an anchor on the Saturday edition of CBS Evening News since 1973, joined students participating from the George Mason University Video Studio along with Steve Scully, the political editor for the C-SPAN networks, and students from the TCU School of Journalism (named after Schieffer) and the University of Denver last Thursday.

According to Schieffer, while lots of things have changed over the past half century, his show is not one of them.

“Face the Nation is basically the same as when we first broadcasted in 1954″ said Schieffer.

The basic objectives of a journalist have not changed, either. Among other things, two of the things that Schieffer advised the students participating in the video conference is that the journalist’s job is to find the truth and portray that truth in language your audience can understand.

“Tell the story the way you would tell your mother” said Schieffer.

With the advent of new technology, there is often as emphasis on being the first to publish a story, whether it has inaccuracies or not. Schieffer told the students that accuracy in news should not be sacrificed for immediacy.

“It’s better to be right than first on a story” said Schieffer.

The distance learning course, which is produced by C-SPAN, is a unique opportunity for students to interview guests via video conference. The course airs on C-SPAN3 on Fridays at 5 p.m. and also streams online.

You can watch the complete interview here

This chapter covers the fundamentals of building an online audience, specifically tracking content, web analytics, search enginge optimization, writing good headlines, and distribution through social media.

Track Everything

It’s important to track everything that you publish, inclduing daily statistics that covers how many posts you get per week, the type of things that are being written about, social networking feedback, and other user-generated content.

It’s important to track your audience as well by using Web analytics software. Services like Omniture, Hitbox, and Google Analytics are great ways to track how your Web site is doing and how it performs daily.

The things to be looking for are pageviews, unique visitors, and the amount of time each user spends on your Web site.

Search Engine Optimization (SEO)

The way marketing has been traditionally done in the past is currently being supplemented by viral marketing. Everything is found through a search engine nowadays, so in order to garner attention to your Web site, you have to know how search engines work.

Search engines do three things:

1. Spiders and robots are programmed to scavenger the Internet for new pages or new information on existing pages for search engine indexing.
2. The indexing itself takes all of the information gather from the spiders and robots and compiles them into a database.
3. Queries take keywords entered into search engines and look into the index for the most relevant results and then presents those results to the media consumer.

Journalists use SEO to grow their audiences. The fastest way the online robots can pick up your material and index it is by assisting them by creating links that link directly to your published content. Tags are another catalyst. The same methods can be applied to video content.

Headlines

The best way to attract hits is by writing effective headlines. To attract readers, your headlines must stand out, but be simple at the same time. For the robots indexing information, it is important that you select the right text, preferably  text that is repeated in the story. These keywords need to include who, what, and where.

It’s also important that while you are trying to attract robots to not SOUND like a robot. Use conversational language that occasionally has a bit of attitude. An article can be well-written, but no one will read it if the headline is boring.

Social Distribution

As noted earlier, the way to go now is through viral marketing. The way to achieve viral success is by targeting specifics outlets on the Web so your content is featured on every type of channel possible to maximize your audience. Make sure your content links to social networks, blogs, video and photo sites like YouTube and Flickr, and bookmarking sites like StumbleUpon.

This chapter focuses on the interactivity of news that has been touched upon in previous chapters. The challenge in making journalism interactive is balancing objectivity and journalistic credibility with informality of conversation. There are also legal and ethical issues that come with people publishing anything they want and ignoring copyright laws. Finally, how do you attract an audience that is too apathetic to participate?

News as a Conversation

Most journalists would rather speak AT their audience as opposed to WITH their audience. However, due to the growth of journalism in accordance with Web 2.0 technology, stories must come in the form of conversations so the audience feels actively involved. It is no longer enough to simply make comments on blog postings anymore. Journalist must also communicate through social networking sites such as Facebook and microblogs like Twitter. The benefits of news as a conversation are:

• The stories become transparent
• You can manage feedback and communicate in real time
• You can spread awareness through word-of-mouth advertising

As mentioned in a previous chapter, beatblogging sites like NowPublic are already doing this.

Building an Online Community

In order to get an audience involved, journalists themselves must be committed to interactive media. Among things journalists can do to maximize the effects of their interactive web sites are:

• Asking for content from the audience, allowing them to become a part of the journalistic process
• Moderating feedback on stories and other types of user submissions
• Assisting your audience with the Web 2.0 technology
• Create contests which give the audience an incentive to participate
• ADVERSTISE!!

Some of your audience members can also prove to be valueable sources when creating content for the Web. Many of these sources can come through social networks like MySpace or LinkedIn. Journalists can also create their own niche social network and use pro-am journalism to collaborate with their community.

Maintain Accuracy and Ethics within the Web

There are some potential risks to collaborative journalism. The Web is anonymous, and anyone can post an offensive post that could do more harm than benefit. The journalist is responsible for monitoring all content that is published and making sure it isn’t offensive. The journalist also has legal responsibilities to make sure he or she is not breaking any copyright laws.

It is also important to note when errors have been made and to correct them as soon as you can. Journalism, regardless of its medium, is obligated to be accurate.

This chapter focuses on the future of journalism, which is many people collaborating online to cover a story. Today’s news has to be transparent and collaborative. There are three types of collaborative journalism covered in this chapter: crowsourcing, open-source reporting,  and pro-am journalism.

Crowdsourcing

Crowdsourcing involves asking for direct assistance from your audience with a specific project or question. News organizations use crowdsourcing as a way of online freelancing. However, some organizations, such as InnoCentive have offered money to people in the past to help them solve problems. Google does not pay people to help them find images, but the game offered, Image Labeler, can be fun and helps Google provide better photos.

Crowdsourcing is still experimental, but thousands are contributing and helping news organizations publish stories.

Open-Source Reporting

Unlike crowdsourcing, open-source reporting opens the process of reporting to the public. When people see how the process works, they are more likely to believe the reporter and less likely to accuse them of biases.

One way open-source reporting is being used is for beat blogging. The reporter builds a social network around a particular topic or beat, and brings the people who follow that beat together for discussion. The ability for userss to leave comments and suggestions make for more interactive stories. USA Today incorporates this method.

Another form of open-source reporting is link journalism. News organizations gather collections of links related to a particular story, which provides the full context of that story.

Pro-Am Journalism

Sometimes, your audience doesn’t just want to read the story, but also help make the story. No news organization can be everywhere at one time, so it helps to have people who are willing to contribute elements such as photos or links to a story. Some good examples of current uses of pro-am journalism are CNN’s iReport and NowPublic, a participatory news site that has a parternship with the Associated Press.

This chapter focuses on visual storytelling with photographs. Journalism without photographs is like writing without verbs. Your audience doesn’t just want to read the story, they want to see it too. This chapter covers the basics of digital photography, editing and publishing photos, and how to tell a story with those photos.

Digital Photography

Most disciplines have units of measurement. For photography, the unit is pixels. A pixel is essentially a small square on a matrix that makes a computer image. A picture is comprised of hundreds or thousands of pixels.

The second major concept to understand is resolution. Resolution is the number of pixels in an image. The higher the resolution, the better the picture will look. However, the larger the resoultion, the longer the picture takes to download. This is why some newspaper who post online use low-resolution pictures. Those same newspapers, however, run into trouble when a certain image looks blurry when altered because it is low-resolution.

Like all material published to the Web, newspapers and other organizations maintain ownership of the pictures they publish and put copyrights on them. The irony of this is that the new age of Web culture is all about sharing. In order to protect those who share their pictures, the Creative Commons Project was created. With this project, artists can mark their work with whatever rights they wish to reserve.

People take pictures with two types of digital cameras.

1. Point and shoot cameras: more compact, easier to use, and cheaper. Includes built-in lens and flash, and usually comes with video capabilities.
2. DSLR cameras: Usually capture better photos because its image sensor is 10 times larger. However, it’s not as user-friendly and it is expensive.

The camera has 4 basic functions:

1. Camera modes: Including action, portrait, or landscape.
2. Zoom: Either digital or optical
3. Flash: Auto flash or force flash
4. View/delete

Once you have captured your photos, the next step is editing. Some great outlets for editing photos include Adobe Illustrator and Photoshop. However, ethics comes into play. It is morally and legally wrong to remove objects from a photo to alter it. Improvements in technology have made it easier to not only to improve the quality of photos, but to transform a lie into reality.

Organizing your photos is important as well. You can organize photos from your computer using programs such as iPhoto for Mac or Windows Photo Gallery for PC.

Before you can publish a picture, there are a few steps one should take:

1. Edit a copy of the photo
2. Crop the photo
3. Resize the picture
4. Modify the resolution
5. Edit the color of the picture
6. Save a Web copy
7. Keep it simply

When you’re ready to publish to a blog, there’s a few things to remember: wrap your text around the photo using the align function, use intuitive alternative text, and add links and screenshots to your photos.

This chapter focuses on mobile journalism. Specifically the kinds of stories you can effectively publish with mobile reporting, the equipment needed for medium, and how news organizations use mobile to augment the platforms they already use.

What is Mobile Journalism?

With technology growing, people are becoming increasingly tech savvy. Mobile technology and computer technology overlap, with many people accessing the internet from their mobile phones. Phones are sophisticated enough now to let you surf the Web, and update your own personal Web 2.0 applications from there as well.

This growing technology allows for news organizations to start catering their stories for mobile devices. Since audiences are “going mobile,” news organizations must follow suit. This does not mean that mobile journalism replaces in-depth reporting or detract from the accuracy or compelling nature of journalism, it just means that there is a new outlet for news organizations to use as an add-on to what they already do.

Creating a Story for the Medium

Not only are audiences easier to reach with mobile journalism, but the stories themselves are becoming easier to cover on location with the growth of reporting technology.

When it comes to choosing equipment, there are a wide array of options. Between laptops, smartphones, video cameras, and live stream broadcasting, as long as you can connect to the Internet, you’re in business. However, when on location, bring only as much equipment as you need.

When deciding what your story should be for a particular location, consider whether the audience benefits from you’re taking them and if the reporting can be brief and easily summarized. This is particularly important for breaking news.

There are two ends of the eqiupment spectrum: the gearheads and the light packers. Gearheads comes fully equipped with a laptop, internet connect, a USB to hook up microphones, camera phones and digital phones, a tripod for a regular camera, and devices to record audio. Light packers can combine many of these things by packing smartphones. Smartphones come equipped with a full keyboard, a camera, and full internet capabilities.

The growth of mobile devices allow for more diversified options for publishing as well. Some may combine mobile technology with microblogging platforms like Twitter. Journalists can now kill two birds with one stone through mobile microblogging, making stories accessible through a computer or a phone. This can overlap with live blogging, with constant updates covering a particular story. Some notable live blogging services are CoveritLive and TechChrunch.

If you want an even more interactive approach, you can report live video stream to mobile devices as well. The benefit of services like Qik, Kyte, and Flixwagon is that you can use your mobile network to connect to live video without an Internet connection. However, these services only work for phones that can shoot video.

This interactivity is becoming the future of journalism. With this new technology you can share audience feedback from Twitter on your Web site and even create an RSS feed from it. Mobile journalism allows you to include your audience in your coverage of a story, and it them interested, which is the ultimate goal, right?

This chapter focuses on microblogging in the field of journalism with an emphasis on Twitter.

Intro to Microblogging

Microblogging sites let you post brief text messages (usually up to 140 characters) on the Web. The interesting part of microblogging is that you can post these messages through a mobile device, a computer, instant messaging, e-mail, and other ways.

Twitter is the most popular microblogging service. Some of the reasons it has become so popular are its ease of publishing and consuming, along with brevity of messages. There is also a sense of connectivity of updates that makes people feel connected to each other.

Why is Microblogging Important?

The major thing that sets apart microblogs from regular blogs is that microblogging happens in real  time. As it relates to journalism, readers want to know what is happening right now! While this may take some readers away from Google, Google has countered with its own real-time technology, Google Wave.

In this age of journalism, every venue for print media is augmented by microblogging or other forms of Web 2.0. With Twitter, journalism becomes interactive.

Limited posts to 140 characters is a great tool for teaching journalists as well. With limits on how much you can write, it challenges journalists to get to the point as quickly as possible.

Microblogging has become an effective medium for breaking news, building a target audience, and marketing a publication’s brand.

Using Twitter

Just like with regular blogging, before you create a microblog, you need to know what your purpose for the microblog is. In the field of journalism you could either try to build a community of readers, create a network of people who follow a specific topic, create a network with other journalists, or seek marketing opportunities.

It’s important to undertsand the language of Twitter. The most common type of communication between two people with Twitter is the @ symbol. Everyone on Twitter has a Twitter ID, and when you insert the @ symbol before a person’s ID, that signifies that you are sending a public message to that person. If you want the message to the private, you can send a DM, or direct message, similar to e-mail.

Another common occurance on Twitter is the retweet tool, which allows you to show people who follow your tweets something that someone else said.

Building a Twitter Network

You could say that the follower is the unit of measurement for Twitter success. However, you cannot simply post things on Twitter and expect millions of people to read it instantaneously. You have to start by building a network.

Before anyone can follow you or know you exist, you have to follow other people first. Twitter is like an RSS feed, except instead of following one source, you are following a bunch of people in real time as they post.